Fashion's Detoxifier
Interview
Fida Spoke to artist Fredha
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When did you first get into drawing?
I started drawing since I was a child, I remember making fabric clothes for my dolls and then drawing them.
Why did you choose to make fashion part of your inspiration?
I've always been fascinated by fashion and the study of a garment's design. I am inspired by fashion because especially through illustration I can express my artistic vision of style and transform my emotions into something real and visible to share.
What is your particular working day as a creative?
I always start my day with a detox herbal tea and 10 minutes of meditation. Afterwards I check emails, social media and share posts and stories according to my social editorial plan.
Afterwards I make some sketches to warm up my hand and start or continue my work projects. I manage my customers' orders and accounting. I dedicate the last hour of my creative day to researching new trends and more.
What tools do you use when creating your images?
I am an eclectic person, I like to experiment with various tools and generally I use mixed media to create my illustrations. Of course, I can't do without pencils and watercolours. These two tools allow me to create a stronger connection with my artworks.
Who are what has influenced you over the years as an artist?
Egon Schiele, Henri Toulouse -Lautrec, Tamara de Lempicka, Coco Chanel, Hedi Slimane, Diana Vreeland, Man Ray are some of my references from the past. Esra Roise, Stina Persson, Lucie Birant, Lizard Heng, Cecilia Carlstedt and Howard Tangye are some of the current illustrators that I really admire. In general I am inspired by the people around me, fashion icons, emotions, trends, travels, street and fashion worlds.
"I am an eclectic person, I like to experiment with various tools and generally I use mixed media to create my illustrations."
Fredha
What advice do you have for younger artists looking to be part of this industry?
In my opinion, curiosity, courage, a strong passion and determination are essential skills if you want to work as an illustrator. By studying, experimenting, trying to express yourself and drawing every day, you can achieve excellent results.
What are you drawing today? Sketches for my book project
Music are you listening to? Mokadelic
Books that you are reading? Cromorama by Riccardo Falcinelli
Favourite artist/designer at the moment? Martine Johanna and Akiranaka.