Enter the Fida Awards 2021
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Interview
Massimo Dutti pays special tribute to work done by hand through three unique and creative experiences, which will bring us closer to this manual work and giving new life to the brand's packaging, turning basic elements such as silk paper and boxes into exclusive craft creations.
Massimo Dutti
"I feel so honored & it is been a Pleasure for me to take part in this Precious M e s s a g e I trust transmits & emphasizes the Values I defend so much and that @massimodutti maintains in its Soul by giving us the opportunity to perform a new L i f E for the online orders packaging during this Holidays."
These special pieces of art created for the firm, express the intention & confidence, the commitment and the Action by themselves. Sustainability & Love for Our mother EARTH.
On this occasion, my inked strokes on the cardboard and the water colour turning the mini white robe bags from the Perfumes collection are inspired on the Natural Flow of leaves and petals, the movement of Air & treasures of a Veiled veil of the Sieve from Heaven and walk together through this atmosphere with some exclusive interpretations on each packaging support, such as silken tissue paper, natural pigments and Flowers in nature Deco by @martasmth@tallersilvestre_official and @alblancatelier .
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