Interview
WILEW is a collaboration between myself, Lauren White, and my partner Cat Lewis. The name is an abbreviated amalgamation of our surnames. Both myself and Cat have design backgrounds, in fashion and graphics/art direction respectively.
Joanna, through her visual interpretation, has added an element of storytelling to our brand. She has captured the WILEW muse beautifully and brought her to life. This in itself has been inspiring.
Interview
It is so fascinating and I love that they lived right here, they are even buried here, I feel almost honoured to be so 'close' to them. Their work is something I will always be influenced by. But also (and I know this sounds a bit weird) the pain of knowing I am not as good as the big names. The frustration drives me to go further, try again and again. I need the emotion to drive me crazy, I have to feel. It is my drive.
Interview
Like many creatives, I've been drawing since I was a kid. I think it has been pretty much a constant till my teenage years, right after that I started attending the Fine Arts back in Italy. I got interested in fashion through photography actually, during my last years as a student. So at some point, it felt natural to mix all of my interests.
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